The Standard
6.2.1 Registrants ensure their advertising is truthful, accurate, factual, and verifiable.
6.2.2 Registrants do not request or solicit testimonials or use them in their advertising.
6.2.3 Registrants solicit only in accordance with applicable regulation (see Commentary).
6.2.4 When advertising, registrants do not:
- Promise a result that cannot be delivered;
- Use comparisons to others, superlatives, or suggest that their practice is unique; or
- Appeal to a person’s fears.
6.2.5 Registrants ensure paid advertisements of their practice are identifiable or recognizable as an advertisement.
6.2.6 Registrants take reasonable steps to ensure that advertising placed by others on their behalf meets College requirements.
6.2.7 Registrants advertise an area of practice only if they have verifiable training in that area of practice.
6.2.8 Registrants ensure it is clear whether an advertisement pertains to psychotherapy or different products/services that the registrant offers.